Buy Original Art Online: How to Find the Best Investment Pieces

3 Apr

Investing in original art isn’t just about owning something beautiful—it’s also a smart financial decision. Whether you’re a first-time buyer or a seasoned collector, purchasing art online opens up a world of possibilities. But with so many artists and platforms out there, how do you find pieces that are truly worth investing in?

At 100Artists.co.uk, we connect buyers directly with talented artists, ensuring you get high-quality, unique artwork without gallery markups. In this guide, we’ll walk you through everything you need to know about buying original art online, from understanding value to making the right choices for your collection.

Why Buy Original Art Online?

The art world has changed dramatically in recent years. Traditionally, collectors would visit galleries, auctions, or art fairs to discover new pieces. Now, online marketplaces make it easier than ever to browse and buy from independent artists around the world.

Here’s why buying original art online is a great choice:

Wider Selection – Explore thousands of artworks from emerging and established artists, all in one place.
Better Prices – Avoid hefty gallery commissions and buy directly from artists.
Convenience – Shop from the comfort of your home, with detailed descriptions, high-quality images, and direct communication with artists.
Investment Potential – Discover and support rising talent before their work increases in value.

How to Identify High-Quality, Investment-Worthy Art

Not all art holds its value, so it’s important to know what to look for when making a purchase. Here are some key factors to consider:

1. Look for Originality and Uniqueness

Mass-produced prints don’t hold the same value as one-of-a-kind, original artworks. Check whether the piece is a unique painting, drawing, or mixed media work, rather than a reproduction.

2. Research the Artist

An artist’s background, education, and exhibition history can give you insight into their potential career trajectory. Look for:

Solo and group exhibitions
Art degrees or professional training
Awards and recognition
Media features or publications

At 100Artists.co.uk, we carefully curate our artists, ensuring that every piece you buy comes from a credible, passionate creator.

3. Understand Mediums and Materials

Certain materials and techniques age better over time, adding to an artwork’s longevity and value. For example:

Oil paintings tend to last for centuries if properly cared for.
Acrylics are modern and vibrant, perfect for contemporary collections.
Handmade prints (such as etchings or lithographs) can be valuable if signed and in limited editions.

4. Consider the Rarity and Limited Editions

An artwork’s value often depends on its scarcity.

Originals are always the most valuable.
Limited edition prints (signed and numbered) can also be worthwhile investments.
Open edition prints (mass-produced) typically have little resale value.

Where to Buy Original Art Online Safely

The key to buying original art online is choosing a trusted marketplace. Here’s what to look for:

Verified Artists – Ensure the platform only sells work from reputable artists.
Transparent Pricing – Prices should be clear, with no hidden fees.
Secure Payment Options – Use platforms that offer secure checkout and buyer protection.
Authenticity Guarantee – Look for certificates of authenticity or direct communication with artists.

At 100Artists.co.uk, we provide a secure, transparent marketplace where buyers can confidently purchase authentic, high-quality artwork directly from artists.

How to Start Your Art Collection

If you’re new to collecting, here are some practical steps to begin your journey:

1. Set a Budget

Art comes in all price ranges. Decide how much you’re willing to invest, whether it’s £200 for a small piece or £2,000+ for a statement artwork.

2. Define Your Style

Think about what resonates with you. Do you love abstract art, landscapes, portraits, or something contemporary? Follow your instincts, but also research trends in the art market.

3. Start with Emerging Artists

Emerging artists often offer affordable original artworks that could appreciate in value over time. Buying from up-and-coming artists can be both financially rewarding and personally fulfilling.

4. Care for Your Artwork

To maintain your investment:

Keep paintings away from direct sunlight to prevent fading.
Use the right framing and display techniques.
Store artwork in climate-controlled conditions if not on display.

Final Thoughts: Why 100Artists.co.uk is the Best Place to Buy Original Art

Buying original art online should be an exciting, inspiring, and rewarding experience. At 100Artists.co.uk, we make it easy to discover, buy, and invest in unique pieces from talented artists.

✔ Direct artist-to-buyer sales (no gallery commissions)
✔ Curated selection of original, high-quality art
✔ Secure transactions & authenticity guarantee
✔ Support independent artists & emerging talent

Ready to start your collection? Browse original art for sale today!